India celebrates more than 700 festivals every year! And every festival is celebrated uniquely all across the nation. Out of these festivities, Dussehra remains the most iconic one and is celebrated differently across India. Unfortunately, not everyone can witness these festivities simultaneously. Pulse solved this problem by geo-targeting the celebrations and bringing forth a content-tech integrated campaign through Google Maps.

We decided to celebrate the festivities with PULSE KA PANDAL by exploring different events that happen during the festive season across India.

We picked 4 festivals from all over India and mapped them on Google My Maps with Pulse candy forming the heart of these festivities.

By opening Pulse Ka Pandal on Google Maps, users could view the LIVE stream of all the celebrations and engage with different activities at each location.