For the launch of the What's In festival by Jabong, the project scope extended from logo design, creative direction, photoshoot to the development of digital ads. Playing on the IN from the name itself, the concept extended to the tagline for each creative. The design campaign focussed on showcasing new trends and trending styles to consumers. To create a pop-like impact and also to remain in trend, the styling and digital art emphasised on neon hues.