In India, a large section of the society is conservative and has beliefs rooted in traditional values. These values are not inclusive of sexual orientations and genders. While the annulment of Article 377 in 2018 has decriminalised homosexuality, the society at large still thinks it is taboo.

To change this mindset, we featured a set of stories, labelled Pride & Prejudice, which featured stories of people from the LGBTQ+ community - bite-sized biographies that also doubled up as PSAs for our audiences today, changing their attitude and helping them lean towards acceptance for the community.

LINK - https://kyooriusdesign.awardsengine.com/?action=ows:entries.details&e=79191&project_year=2021