, AI, Twitter
Creative Direction
Pulse has been complimenting brands for the last 3 years on social media but this time we made it bigger and better with their campaign, #PulseOfCompliments.
By setting up compliment billboards outside/ near the offices complimenting brands like Airtel, Zomato, Boat, Dominos, Dunzo and Radio Mirchi.
While we’ve seen banters and battles in every form, we’ve never seen brands complimenting each other in a grand way.
Basis this thought, our big idea comes to life. One of a kind integrated campaign and a perfect example of online to offline to online experience.
Keeping up with our tradition for the 4th time, we picked 6 brands that represent the ‘young’ India and said thank you by setting up billboards across Delhi NCR and Bengaluru. And to amplify it further, we went ahead with Twitter banters and UGC integration - all in the form of compliments.
